A recent study conducted by Digital Healthcare Agency, Integrated Change, showed that the NHS is failing to keep pace with the increasingly mobile savvy patients it serves.
The study, which conducted Freedom of Information Requests to a number of NHS trusts, found that, despite a 118% increase in mobile visits to hospital websites, just 43% of these websites are mobile optimised. This means that less than half of NHS hospitals present their content in a way that smartphone users can navigate and access clearly and easily.
Integrated Change Development Director, Scott Hague, comments: “It’s apparent that patients are incredibly receptive to mobile technology. And the NHS has some brilliant web resources for users and plenty of content for those looking for accurate healthcare information. The sheer volume and quality of what’s available freely to users is certainly something to boast about. However, what the NHS is failing to do is to ensure that this wealth of information is available to users in a format that reflects how they’re trying to access it. You could as far as to say that failing to mobile optimise this content means the investment in maintaining is wasted for a huge proportion of users.”
The study also assessed the mobile apps made available to patients and users by 159 NHS trusts and found just 15% of trusts had invested in mobile apps.
In addition to assessing data surrounding trusts and their mobile offerings, the study interviewed 100 private orthopaedic patients and found almost half would find it useful to be able to make appointments via mobile and access certain information specific to their appointments and treatment.
You can access a full copy of the study HERE
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Scott Hague, Integrated Change
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